There’s so much false and/or misleading information out there on the Web about search engine optimization that it can be hard to sift through it all to find the proverbial needle, as it were. Much of the information one finds is either outdated, or just plain wrong, or put out by people trying to sell their services who have a vested interest in keeping the potential client pool as in the dark as possible.

Through lots of research (i.e., screwing up and trying again), I have learned things about
SEO as it applies to the adult industry, PSOs in particular. While it might be tempting to just throw everything you can at the wall and see what sticks, I prefer a more methodical approach. It’s slower, but there are also fewer worries of a big boom and an even bigger bust.
If you’ve done any research into SEO, you’ve probably heard the “Content is king” mantra. If not, I’ll explain.
Basically, you’ve got two camps when it comes to people who do SEO. There are those who throw a ton of backlinks (links from outside sites) at a website and hope it works, and then there are those who invest a lot of time in quality content.
I am firmly in the latter camp.
Don’t think I’m discounting the importance of backlinks. I’m not. But I advocate some quality backlinks combined with the very best content available.
This isn’t theoretical. It works very well in practice. I use this on my own phone sex sites. Many of the sites that rank below mine on the front page of Google are older than my sites and have 10 times the backlinks. The only thing that makes my sites rank higher is well-written, well-optimized, regularly updated content.
Plus, people generally have a lot more control of what’s on their own websites than on the number and kinds of backlinks they can get, unless they already own a ton of sites. That’s rarely the case with an independent PSO who’s just get starting, though.
Just something to think about when it comes to adult SEO.
Comments Off
Listed in adult seo, marketing for phone sex operators, search engine optimization, seo